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  • My work
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  • Contact me

I work with...

Confused.com

AA Driving School

AA Driving School

A screengrab of the Confused.com website

I worked with Confused.com for 10 years, and was responsible for all online copy, such as the forms, help texts, homepage copy and so on. I also owned the online tone of voice, and created the company's style guide.

AA Driving School

AA Driving School

AA Driving School

An AA Driving School-branded car

Want to learn how to drive, or enhance your road skills? No problem. I've been writing how-to guides for AA Driving School on just that. Cause for alarm? Nahhh.

Driverly

AA Driving School

Driverly

An app which scores your driving via telematics, and could save you money on your insurance. Particularly useful for young, safe drivers. Only one of these adjectives applies to me.

Admiral

Endometriosis Cymru

Driverly

A screenshot of the Admiral website

 I've been writing travel and household articles for Admiral's magazine section. For some flowery descriptions, sniff out my guide to Japan. Or check out the recent Doing Up Britain report.

Folk

Endometriosis Cymru

Endometriosis Cymru

I produce articles for clients of Folk (formerly BrandContent), officially the UK's best small content agency in 2018 and 2019. Clients I've written for include Ageas, Principality and Rias. 

Endometriosis Cymru

Endometriosis Cymru

Endometriosis Cymru

One in 10 women live with endometriosis. It was a real honour to write for Endometriosis Cymru  to help raise awareness of the disease and its impact on the lives of those affected.

Proper Design

Content hubble

Content hubble

The Proper Design workspace, complete with cuppa

I've been working with Proper Design on a project – in collaboration with NHS Wales and Cardiff University – helping to tell the stories of numerous people living with endometriosis in Wales.

Content hubble

Content hubble

Content hubble

Content hubble logo

I've been working with Mark Johnstone – founder of creative agency Content Hubble – with editing, and developing a style guide. Check out Mark's stellar work!

Veygo

Content hubble

Veygo

Illustration of car sharing

 I've written a bunch of articles for Veygo, and helped develop their TOV. They do short-term and learner driver insurance, and are jolly good eggs. 

You?

You?

Veygo

 Get in touch to see how I may be able to help your business. It could be the start of a beautiful friendship. 

A few projects & examples

Doing Up Britain

Suzie Larke photography

Suzie Larke photography

Image from Admiral's Doing Up Britain report, with an illustration of some tradespeople at work

Admiral's 2021 Doing Up Britain report was a snapshot of the construction industry, giving homeowners useful advice and tips on how to navigate the building boom.

Suzie Larke photography

Suzie Larke photography

Suzie Larke photography

Arty image of woman shattered like broken crockery on the kitchen floor

I helped Suzie with a funding application for her Unseen project – where collaborators' views of their own mental health are depicted as art.

BRIAN the Robot

BRIAN the Robot

BRIAN the Robot

BRIAN the Robot in an advert

While BRIAN was the Confused.com mascot, I was responsible for his social media accounts. So yes, if you spoke to BRIAN on Facebook or Twitter, you were most likely talking to me.  

#HelpBRIAN

BRIAN the Robot

BRIAN the Robot

BRIAN the Robot hanging from a magnet

Main creative contributor to the online #HelpBRIAN campaign, in support of an ad campaign. Although I did have to work on Christmas day, placating angry parents whose children were weeping at BRIAN’s plight.

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